ZAMBIA – Zambia’s leading consumer goods manufacturer Trade Kings, has launched an immune-boosting energy drink dubbed Lifeway C-Shot 500 through its subsidiary Bigtree Beverages Limited.
The latest addition protects one’s body from everyday ailments such as the cold, flu and fatigue.
It is fortified with vitamins B, C & Wellmune, a proven way to boost your immune system and maintain a healthy body.
“As part of our ongoing purpose to enable consumers to “Drink Different”, we have intensified our focus on innovation and development.
“Today we are proud to introduce Lifeway C-Shot 500, the latest addition to the Bigtree Beverages portfolio,” said Bigtree Beverages.
The launch is timely as there has been an increase in demand for immunity-boosting functional foods and beverages following the outbreak of the Coronavirus disease.
A recent study conducted by Irish Food and Ingredients Company Kerry revealed that this trend will continue in the future beyond COVID-19.
According to the research, 65 percent of functional beverage consumers are more worried about their health since the start of the pandemic.
Furthermore, when asked about the health concerns that have become more important since the emergence of COVID-19, 59 percent of respondents in the Kerry research cited immunity, while 50 percent said mental health is now a priority.
Company name: Bigtree Beverages
Product type: Functional beverages
Innovation: New Product
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE