ZAMBIA – Bigtree Brands, a subsidiary of Zambia’s leading manufacturer of Fast-Moving Consumer Good – Trade Kings Group, has rebranded to Bigtree Premium Quality as it repositions and strengthens its business in the local and global market.
The new brand identity unveiled in the presence of President of Zambia Hakainde Hichilema, comes amidst consistent growth registered in the company, including a US$103m million investment in a state-of-the-art production facility in the Lusaka South Multi Facility Economic Zone.
The investment and rebrand has combined the company’s portfolio of products i.e., cereals, condiments, tea and baking aids which were trading under Bigtree Brands with its drinks’ portfolio trading under the Bigtree Beverages.
Through Bigtree Premium Quality, Trade Kings aims to continuously avails innovative, quality and affordable products to meet the demands both locally and abroad, under widely known brands such as Sundance, RedRock Cola, KungFu, WildCat, Appy, Chai teas, D’Lite Cereal, Ndiyo Mix, among others.
“The new brand identity is a demonstration of our commitment to the Proudly Zambian Campaign, localization as a way of doing business and in celebration of our nations, commitment to strengthening regional export.
“Bigtree Premium Quality remains committed to manufacturing quality products with emphasis on rigorous quality management and delivering a unified and consistent customer experience,” stated the company on LinkedIn update.
The company’s rebranded identity and the related announcement serves a prelude to the exciting innovations and projects to come under the larger group.
Earlier this year, the parent company, Trade Kings revealed plans of investing US$10m in new milk powder spray processing plant.
The plant is expected to have a processing capacity of 500,000 litres of milk per day, thereby providing market for both dairy farmers and cooperatives.
Other than supporting dairy farmers, establishment of the facility is expected to provide direct and indirect employment to more than 3,000 Zambians.
This came to light when Fisheries and Livestock Minister Makozo Chikote, Agriculture Minister Reuben Mtolo and Commerce, Trade and Industry Minister Chipoka Mulenga visited Trade King’s manufacturing plant in Lusaka.
Mr. Chikote expressed the ministry’s support to the company, which is in line with governments’ agenda of promoting value addition and empowerment of local producers.
He said government is working on policies and interventions that will protect the local milk farmers and the private sector to ensure challenges facing the dairy industry are addressed.
The planned investment follows closely to Trade Kings’ commissioning of a new milk processing plant at its subsidiary, Dairy Gold Limited.
The new factory has been put under production of full cream fresh milk product under the brand name Dairy Gold, drawing its strength from the corporate identity which has been long known for producing dairy and traditional drinks commonly known as ‘Maheu’.
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