Amazon replaces Souq.com in Egypt with launch of own domain

EGYPT – Amazon, a global online shopping platform, has officially launched in Egypt by availing a new website Amazon.eg to replace Souq.com in the local market.

The launch comes a month after the online shopping titan had announced its intention to have a presence in the North African country.

It clarified that the platform will feature millions of items from local and international brands across a range of categories including grocery, home and kitchen, devises among many others.

In 2017, the global marketplace site bought the Middle Eastern retailer Souq.com and has been rebranding it across the region since then.

Existing Souq.com customer credentials, wish lists, orders, delivery addresses, payment methods, and customer support queries will seamlessly and safely transition to new Amazon accounts.

Customers — whether new, coming from Souq.com or from Amazon outside of Egypt— can shop on Amazon.eg for delivery in Egypt by using the Amazon mobile app and selecting ‘Egypt’ from the settings, according to Amazon.

“They can also visit www.amazon.eg on a desktop or mobile browser. Both the app and website offer a fast and rich browsing experience in Arabic and English, accurate search results, trusted product reviews, personalized recommendations, and simple order management – all backed by Amazon’s award-winning customer service,” part of a statement by Amazon said.

Prime Minister Mostafa Madbouly witnessed the inauguration of the Amazon Fullfillment Center in the 10th of Ramadan City, in the Sharkia Governorate, in the presence of Dr. Amr Talaat, Minister of Communications and Information Technology, Nevin Gamea, Minister of Trade and Industry, Dr. Mamdouh Ghorab, Governor of Sharkia and Counselor, Mohamed Abdel Wahab, CEO of the General Authority for Investment and Free Zones (GAFI).

The renovated Amazon Fulfillment Center, located on an area of 28 thousand square meters, is part of the company’s investments in the logistics sector in Egypt, allowing it to deliver a smarter, faster, and more convenient experience for customers.

“Today marks a proud day for Souq.com and Amazon, a day we have been working toward since the two companies came together.

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“Amazon.eg brings together Souq.com’s local know-how and Amazon’s global expertise, something we believe will be of significant value to customers across Egypt,” said Amazon Egypt Country Manager Omar Elsahy.

talabat to showcase more than 50 restaurants at Cairo Bites Food Festival

In other related news, talabat, one of the leading food and grocery delivery apps in Egypt and the Middle East, has been announced as the official partner of the upcoming Cairo Bites Food Festival.

Now on its eighth year, Cairo Bites brings together a collection of local, regional, and international eating establishments as well as food-related businesses where visitors can try out various cuisines.

Taking place from 3rd to 4th September 2021 at the Family Park in New Cairo, the festival aims to help restaurant owners to gain new customers through free samples that they can try out.

It’s also an opportunity for Egyptians to explore endless options of dining in a fun and festive environment.

From its early days in April 2014 in Baron Palaces in Heliopolis, the Cairo Bites Food Festival is now one of the largest food festivals held in Egypt.

“talabat is committed to supporting the food sector through big events like the Cairo Bites Food Festival. Our sponsorship also comes within the framework of the company’s strategy, enabling restaurants to extend their reach of new customers.

“We at talabat are committed to supporting small and medium-sized restaurants, which represent about 90% of the vendors on our platform,” said Hadeer Shalaby, Managing Director of Talabat Egypt.

Up to 60 restaurant spots in the festival will be offered by talabat, in which restaurants will offer mouth-watering menu items to visitors.

talabat will also be supporting its restaurants with all forms of logistical needs to ensure a seamless festival experience that highlights their brand.

The company is additionally set to be distributing special vouchers and discount coupons to visitors of the Cairo Bites Food Festival in cooperation with participating restaurants.

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