UK – Coca-Cola Europacific Partners (CCEP), the largest Coca-Cola bottler in the world by revenue, has unveiled its latest addition in the ready-to-drink non-alcoholic cocktails under the Schweppes brand in the UK.
Schweppes has introduced a four-strong range of non-alcoholic cocktails in cans including: Classic Mojito, Aperitivo Spritz, Blueberry Mojito and Cranberry Spritz.
According to CCEP, the range is primed to take advantage of adult shoppers looking to moderate their alcohol intake, as well as those looking to save money.
“Our new Schweppes Mocktails range provides great-tasting choices for those looking to moderate their alcohol consumption or wanting an adult option for a special or treat occasion,” said Rob Yeoman, vice-president of commercial development at CCEP GB.
“When block merchandised together on shelf, the stylish and boldly coloured slim cans are really eye-catching and sure to be a hit with shoppers, driving sales for our customers.”
The launch of the Schweppes non-alcoholic range will be supported by a year-long Schweppes total brand marketing campaign, with peaks of activity throughout Easter, summer, and Christmas, CCEP said.
Activity will involve digital and out-of-home advertising, paid social media and influencer activity, as well as in store activation, it added.
The slimline cans are available in Tesco now, with nationwide availability across grocery and convenience stores expected by the summer.
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