USA—Kraft Heinz, a multinational food and sauces company, is introducing a new line of aiolis and sauces called Creamy Sauces in a bid to expand its product range.

This move marks the first innovation under the company’s newly rebranded Kraft sauces, which now consolidates all sauces, spreads, and salad dressings into one family.

The new range of products features five distinct versions, including Smoky Hickory Bacon-flavored aioli, Chipotle aioli, Garlic aioli, Burger aioli, and Buffalo-style mayonnaise dressing.

According to the company statement, The Creamy Sauces line is designed to bring rich flavor to a variety of culinary classics, from French fries and sandwiches to onion rings and more.

“In today’s world, we know the kitchen can be daunting for at-home cooks as culture holds them to impossibly high standards. Kraft Sauces aims to show the world that you don’t have to be a professional chef to make delicious food that feels good,” says Kaitlin Roe, Brand Director, KRAFT.

Kaitlin also highlighted the intention to provide consumers with restaurant-quality depth, tang, and spice directly in their refrigerators, empowering them to explore new flavors and be more adventurous in the kitchen.

According to the company’s statement, the sauces will mostly focus on quality and taste, which signifies continued innovation and dedication to delivering products that resonate with consumers and enhance their culinary experiences.

Accompanying the launch of this Creamy Sauces line, KRAFT is also rolling out a brand refresh by changing their logo, notably the first alterations to the iconic KRAFT logo in over a decade.

Other notable rebranding changes announced in the statement include new packaging and social media channels – all these forms a unified creative platform dubbed “It’s not art. It’s KRAFT”.


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