Red Bull reveals new taste in South Africa, beverage industry players promote sustainable operations

SOUTH AFRICA – Red Bull, world’s most famous energy drink brand has unveiled a limited edition of a new flavour offering with a special taste for the summer season in South Africa.

The new Red Bull Summer Edition: Cactus Fruit, has been inspired by the unique looking, yet utterly delicious exotic Cactus Fruit, Dragon Fruit and Pitaya.

“Summer is about adventure and all good adventures begin with the thirst for something refreshing and new.

“When you crack open a cold can of Red Bull Summer Edition and experience your first taste, expect an intense taste of red berry burst which blooms into an exotic fruit and violet flower finish,” highlighted the brand.

Delivering all the functional benefits of Red Bull Energy drink with an invigorating red berry and exotic taste, the new offering has hit store shelves.

It comes in 250 ml matt green cans, to be easily identified within the rainbow of colours offered in the editions line.

The drink’s bright magenta colour looks gorgeous when paired with a mocktail.

Red Bull sold under its slogan “gives you wings” is available in over 170 countries worldwide and almost 7.9 billion cans of the energy drink were consumed last year.

Partnership to help reduce SA's beverage industry waste footprint

In other related news, the National Cleaner Production Centre (NCPC-SA) has entered into a formal partnership with membership-based industry organization, the Beverage Association of South Africa (BevSA) to reduce the sector’s waste footprint.

The NCPC-SA will provide support and technical solutions to companies in the South African beverages sector, focusing on resource efficiency and cleaner production, as well as sustainable production and consumption approaches.

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The NCPC-SA’s resources, strategy and innovation manager, Lee-Hendor Ruiters, told Engineering News that the beverage industry in South Africa still presents significant opportunities for addressing water, energy and waste efficiencies across the entire value chain.

According to Ruiters, some members of BevSA – particularly the large multinationals – are already implementing more sustainable and efficient business practices.

But this is not true across the sector, and the NCPC-SA wants to establish a system through which companies of all sizes and from every part of the value chain are equipped to address water, energy and waste management in their processes.

BevSA executive director, Mpho Thothela, said, “We would like to see a more coordinated approach to monitor impact across the membership base. It will help BevSA to understand the collective impact of the sector, which will help us better represent the needs of our members.”

The Nation Cleaner Production Centre of South Africa was launched during the 2002 Johannesburg World Summit for Sustainable Development as a co-operation programme between South Africa and the United Nations Industrial Development Organization (UNIDO), with financial assistance from the South African Department of Trade and Industry and the Governments of Austria and Switzerland.

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